Most often, stock market investing is looked at as a complicated, mind-bending mystery that can only ever be truly understood if you were a financial genius with years of experience.The usual investment advice that you get is either so perplexing that the whole thing goes over your head or an over-simplified one liner like “buy right and sit tight”, which is actually great advice by the way.But how exactly do you buy right?That’s what I’ve tried to answer in this book, from a beginner’s perspective.Every other stock market book or blog tells you what to look for in a stock. But none of them tell you where to start. It’s not like you can analyse every publicly trading company (which in the US alone is over 3600 companies).So, how do you shortlist the stocks you would want to analyse in the first place? Do you start with analyst recommendations or do you comb through thousands of companies and select a few for research?And if you do have that kind of time and patience, what would be your criteria for selection?This book is my answer to all those questions.In this step-by-step beginner’s guide, we will look at how you can use quantitative and qualitative analysis to narrow down on undervalued and efficient stocks without the speculation and without wracking your brains.In addition to that, we will also look at 10 Keys To Successful Investing in the stock market.At the end of the evaluation you will have a list of stocks ranked in order of their performance and value. This is the simplest and probably the most intuitive approach to stock evaluation. It can be applied to stocks in any sector or industry, trading on any stock exchange in the world. This is unlike some of the other evaluation models that can only be used on specific company types or business models. This is why it is so popular among analysts and investors alike.So, go ahead and pick up your copy and we’ll get started.