A well-known stock market saying goes like this: “If there is a gold rush, do not invest in those who are digging for gold. Rather invest in those who sell the shovels and pickaxes to the gold diggers.”In this third book in the "Holy Cows" series, Heikin Ashi Trader explores the question of who these shovel sellers are on the stock market today. He gives the reader an insight into the business models of the "service industry" that has formed around the stock exchange and with which some business people are getting rich.Based on anecdotes that he has experienced himself, the author tells how these sly people take advantage of the naivety of investors and traders. Welcome to the world of cunning market letter writers, stock market publishers, crash prophets, smart brokers, windy marketers and signal sellers.Table of contentsChapter 1: How to make money with the naivety of investorsChapter 2: How to make money as a financial journalistChapter 3: From rich technical analystsChapter 4: About canny market letter writersChapter 5: About financial publishers and other crooksChapter 6: How crash prophets make money with the end of the worldChapter 7: Brokerage, the most profitable business in the worldChapter 8: With Affiliate Marketing into Online HeavenChapter 9: The investment magazine millionairesChapter 10: Get rich while sleeping, as a signal seller