How to Read Keep Calm and Carry on Complaining: How to take on the BIG guys and WIN RTF
This book is the perfect Christmas Stocking Filler for 'The Moaner' in your life!!Gift the ebook or buy a print copy from Amazon.We all like to complain [even if it's only to ourselves] when goods and services don't perform as expected.When cars, holidays, and computers failed, learn how Duncan Peberdy got his complaint in front of the CEO and achieved the resolution he'd been looking for, after the Customer Service Team at each company had failed to take his complaint seriously.For businesses, great customer service and customer retention makes financial sense. And for anyone in a customer facing role, in sales, marketing or customer service, there are some great lessons to be learnt from Duncan's experiences.If you're an MBA student, these real-life case studies with companies such as BMW, Microsoft, VW, and TUI, will help you determine how they could all have provided a better service, saved money by doing so, and avoided the bad reputation.This book is different. You won’t have read stories like this before.I took on BMW, Microsoft, TUI, VW, and WON.Discover my proven and innovative approach for taking on companies whose so-called customer service teams are not empowered to put things right when goods and services don’t perform as advertised. In future, when companies try to swerve the real issue[s] and only provide impersonal template responses, you’ll know how to get your complaint in front of senior leaders with enough clout to put it right. In these examples that span many years, after weeks and months of getting nowhere by following their customer service process, without the need to engage expensive solicitors I was able to let their senior management know exactly what I felt about the poor experiences their goods and services had frustrated me with. Very quickly:•BMW took my car back refunding the deposit and ALL finance payments •TUI provided a £1500 refund on a Five Star Sensatori Holiday in Mexico•VW replaced my continually failing two-year old Tiguan with a new one•Microsoft supplied a brand-new Surface Pro 4 replacement, and•The Chateau Impney provided a wonderful night of food and drink Having created these consumer victories for myself, I felt it was time I shared my learnings from taking on the big brands with you. It’s surprisingly easy, extremely satisfying, and yes, it works.
