How to Download Crisis Communication in School Management: Managing Schools Successfully PDF
Etymologically crisis is a Greek word, and it means to separate, to decide or to choose between two opposing choices.Following this understanding we would realize that crisis is a major part of management - in fact, we may conclude that crisis is the reason for management. The reality that crisis is a part of management is even more conspicuous in schools. The average school manager for example has been found to make about 1500 decisions per day!Hence, the need for crisis communication in school management. From my research and experience, I have seen that crisis communication is a major challenge for school managers and administrators, and in trying to overcome this challenge most school managers and administrators make the mistake of 'not communicating ' during a crisis. The drift is that we cannot 'not communicate' because even silence has serious meanings. We can only miscommunicate, and miscommunication has grave consequences for school management.It is the need to close the lacunae between school management and crisis communication, that birthed this book. The book provides useful insights on crisis and crisis communication in school management. It explains various response strategies that school management can adopt in the face of a crisis. It also highlights crisis communication principles and theories, especially as it relates to school management. We learn what approaches school managers and administrators may engage so that they build and not destroy their school reputation when faced with unavoidable crises situations.Crisis Communication in School Management is a must read for all school administrators and management.
